Fresh start is a phrase often used for a do-over, or clean slate in life. This is a nice idea, but the reality is that a fresh start requires resources that a lot of communities don’t have access to. Fresh Start is a service industry that provides mobile showers, laundry services, and various essentials to communities in need. The goal of Fresh Start is to provide people with the services needed for the fresh start that everyone deserves.

The logo is an abstract representation of two water droplets to represent the services offered. The two shapes overlap to symbolize Fresh Start brings the community together to lift each other up. The typefaces used are Aptly Bold and Owners Regular.